What is a keyword ?
Keywords are the quickest way for visitors to find you and your creations.
To be most effective, keywords should be related to the type of universe and creations that make up your site. For example, when a visitor logs in and types the word ‘dress’ in the field ‘search’ and this word is part of your keywords, your page will appear in their search. BUT, if one of your keywords is ‘dress’ and your creations are ‘aluminum can drum kits’ you’re wasting your time and the visitor's.